UX/UI Design · mobile app · mental health
Increasing Long-Term Engagement in a Mental Wellness App for Avocado AI Companion
Challange
Users downloaded the app but didn't stay engaged over time.
Goal
Increase long-term retention by making daily support easier to access and more rewarding to return to.
My role
Redesigned the core experience, including navigation, the home screen, and a gentle engagement system that stayed true to the app's supportive nature.
Team
2 Designers, Developer
Platform
iOS & Android
Better feature
discovery
Made key wellbeing tools easier to find, increasing the chances that users would actually use the app's core value.
Reduced decision fatigue by clearer daily guidance, giving users one clear next step instead of asking them to explore the app.
Sustainable engagement
Introduced gentle motivation that supports healthy habits without creating pressure or unhealthy engagement patterns
Progression
system
Strengthened users' emotional connection to the product, by creating a progression system where Avocado grows from a baby companion into adult.
Daily Care
Mechanics
By reducing friction at the start of the journey, we increased the likelihood that users would complete a daily activity and continue engaging with the app over time.