UX Design · web/mobile · e-commerce
Role
Sole UX Designer
Category
E-commerce
Scope
Research, UX Audit, Cognitive Walkthrough, Benchmarking Competitors, Affinity Mapping, Prioritization, Wireframes, Redesign
DecksDirect is an eCommerce website that specializes in selling deck-building materials and accessories. The site provides products like railings, stairs, and related hardware for customers looking to upgrade their outdoor spaces.
Problems
Menu feel crowded, and it's hard to tell what’s clickable
No recommendations for related items that are needed to complete the setup
Helpful resources like installation guides or customer support aren’t easy to access
There’s no content to help users picture how the railing will look in their outdoor space
Target Audience
Solutions
Usability issues
Research
Benchmarking Competitors
Conclusion
Goals
Guide users in understanding what products they need to complete their purchase
Make educational content, instructions, and support easy to find
Inspire users with content that helps them imagine the railing in their outdoor space
Redesign
Redesign
Redesign
