UX/UI Design · mobile app · mental health

Increasing long-term engagement in a mental wellness app for Avocado - AI Companion

Role

UX/UI Designer

Team

2 Designers
Developer

Problem

Users downloaded the app but didn't stay engaged over time.

Solution

Redesigned the core experience with clear daily guidance, gentle gamification, and an evolving companion to make wellbeing easier to engage with.

Result

A clearer daily journey designed to encourage long-term engagment without adding pressure.

had a lot of fun
creating animations :)

The image featured at the top of the about us page #1

The image featured at the bottom of the about us page

Progression
system

Progression system

Strengthened users' emotional connection to the product, by creating a progression system where Avocado grows from a baby companion into adult.

Sustainable engagement

Introduced gentle motivation that supports healthy habits without creating pressure or unhealthy engagement patterns

Daily Care
Mechanics

Daily Care Mechanics

By reducing friction at the start of the journey, we increased the likelihood that users would complete a daily activity and continue engaging with the app over time.

Better feature
discovery

Better feature discovery

Made key wellbeing tools easier to find, increasing the chances that users would actually use the app's core value.

Reduced decision fatigue by clearer daily guidance, giving users one clear next step instead of asking them to explore the app.

Check FigJam

UX/UI Design · mobile app · mental health

Increasing long-term engagement in a mental wellness app for Avocado - AI Companion

Increasing long-term engagement in a mental wellness app for Avocado - AI Companion

Strengthened users' emotional connection to the product, by creating a progression system where Avocado grows from a baby companion into adult.

Strengthened users' emotional connection to the product, by creating a progression system where Avocado grows from a baby companion into adult.

Introduced gentle motivation that supports healthy habits without creating pressure or unhealthy engagement patterns

Introduced gentle motivation that supports healthy habits without creating pressure or unhealthy engagement patterns

Made key wellbeing tools easier to find, increasing the chances that users would actually use the app's core value.Reduced decision fatigue by clearer daily guidance, giving users one clear next step instead of asking them to explore the app.

Made key wellbeing tools easier to find, increasing the chances that users would actually use the app's core value.Reduced decision fatigue by clearer daily guidance, giving users one clear next step instead of asking them to explore the app.

Next project

Made key wellbeing tools easier to find, increasing the chances that users would actually use the app's core value.

Reduced decision fatigue by clearer daily guidance, giving users one clear next step instead of asking them to explore the app.

Made key wellbeing tools easier to find, increasing the chances that users would actually use the app's core value.

Reduced decision fatigue by clearer daily guidance, giving users one clear next step instead of asking them to explore the app.